Strategic vision
Since its beginnings in the late 19th century, Galeries Lafayette has accurately reflected the styles of the times through a sophisticated, constantly renewed selection of brands, ranging from the most prestigious to the most affordable.
This lively, varied, wide-ranging approach to fashion is at the center of Galeries Lafayette’s strategic vision and influences all segments of our merchandise selection, from women’s, men’s and children’s apparel to home furnishings and gourmet food.
This passion for fashion has been lived and shared for over a century with the more than a million customers who every day come to discover the trends in the chain’s 62 stores in France. Abroad, the brand is established in Berlin and in Dubai (with a franchise). The upcoming project target the city of Casablanca (Morocco) and China. And then there’s the flagship Galeries Lafayette on boulevard Haussmann, in the heart of Paris, which offers a selection of out-standing creations to more than 80,000 visitors a day and the world’s leading department store by revenue. Recognized and acclaimed around the world, the Galeries Lafayette’s 70,000 square-meter store is Paris’ second most visited attraction after the Louvre.
The Group’s growth and development are based on an ability to reinvent itself continually. In stores in Paris and elsewhere in France, the merchandise selection is organized around different “worlds” that showcase and celebrate fashion in a unique, dramatic way.
A network of 62* department stores bringing fashion alive in France
In addition to the flagship store in Paris, Galeries Lafayette has a network of 62 department stores in France. Differing in size and merchandise selection, these outlets provide fashion solutions adapted to their environment.
An ambitious renovation program for the stores outside Paris was launched in 2003. Some 20 stores of varying sizes were renovated in 2005 and the program has continued steadily into 2009, with upgrades in Besançon, Strasbourg, Rouen, Grenoble and Tours. The changes mainly focus on two areas: modifying the architecture, with façade renovations and interior overhauls, and establishing Galeries Lafayette concept outlets, such as Lafayette Maison and Lafayette Gourmet. In 2005, the two Galeries Lafayette outlets in Marseille were transformed-one into a superb full-range department store and the other into a store dedicated entirely to the 20-to-35 age group.
In addition to the extensive renovation program, Galeries Lafayette is pursuing a strategy of opening new stores, with the goal of strengthening the Group’s presence in major business districts. The objective is also to offer creative, affordable, up-to-date fashions that are adapted to an increasingly competitive retail environment.
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