CASOL & MIXI

TOKYO - In order to build a conversation with Japanese men & women and learn about their taste for creativity, French luxury brand Casol recently launched a community on Japan's invitation-only social media Mixi. 

The idea came during a meeting when CEO Mickael Casol discussed with branding expert Serge Labelle (previously Cirque du Soleil), graphic designer Setsuko Fukuzawa and Japon's marketing expert Yuko Nakamura (Meiji Gakuin University) about the high sense for creativity, aesthetics and luxury in Japan.

Success stories include the Takashi Murakami - Louis Vuitton collaboration, the Ferragamo flagship store in Ginza, Tokyo or the high demand for Hermes silk scarves from Sapporo to Kagoshima.

Mr. Casol having a long time love affair with Japan (started Judo at the age of 4) sees this opportunity as a new way to learn about each other: "Technology now enables French and Japanese people to communicate with each other at speeds that would never have been possible during the Edo period".